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Animation
& Gaming Offers India
Potential Growth NASSCOM Study on Animation and Gaming Industry in
India 2006 has unveiled that the Indian animation and gaming companies
are establishing credentials the world over. Availability of right
skills and cost competitiveness will lead Indian industry to potential
growth. NASSCOM, the premier trade body and 'voice' of the IT software
and service industry in India, association with Government of Andhra
Pradesh announced the commencement of Animation India 2006. The 'NASSCOM
Study on Animation and Gaming Industry in India' was unveiled at the
event.
The report reveals a huge growth potential in both the animation and
gaming industry in India. The Indian Animation Industry is expected
to reach USD 950 Million by 2009, and the Indian Gaming Industry is
expected to reach USD 300 Million by 2009.
India is fast going up the animation-outsourcing ladder. Though a
recent entrant in the global animation scene, demand for India's production
services is growing at a fast pace. With global entertainment majors
like Walt Disney, Imax, Warner Brothers and Sony signing up huge contracts
with Indian animation companies, local animation design studios are
gradually establishing their credentials overseas and building their
skill sets in this high potential global market.
With the growing business in animation and gaming an emerging trend
that can be seen in the market currently is that a number of Indian
companies adopting a co-production business model from an outsourcing
model. Shift to the new business model would prove fruitful for the
industry as co-production model |
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would drive motivation of industry players and compel them to
perform bigger and better business. Going forward, India is expected
to position itself as number one in the animation market riding
high on its talent potential and quality work it offers the global
market.
KEY FINDINGS
Key findings of the NASSCOM Study on Animation and Gaming Industry
in India
» The latest NASSCOM report
on Animation and Gaming industry in India - estimates the global
market size (demand perspective) of industry will witness a CAGR
of eight percent and is expected to reach USD 75 billion by 2009.
Based on this, the global animation market (from the developers'
perspective) is expected to increase to USD 35 billion by 2009 from
USD 25 billion in 2005.
» The size of the Indian
animation market (from the developers' perspective) was estimated
at USD 285 million in 2005. It is expected to witness a CAGR of
35 percent from 2005-2009 and increase to USD 950 million by 2009
» According to the report,
the market for gaming is expected to witness a CAGR of 78 percent
and reach USD 300 million by 2009 from USD 30 million in 2005
40 per cent growth in IT sector: CII
A survey conducted by the Confederation of Indian Industry (CII)
has pegged a 40 per cent growth rate in information technology sector
during October 2005-March 2006.
The Business Outlook Survey conducted by CII's southern region for
April-September 2005 also predicted a growth rate of 25 per cent
for the manufacturing sector
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and 20 per cent for the textile sector n the second half of the
current financial year. The survey, which covered Karnataka, Kerala,
Pondicherry, Tamil Nadu and Andhra Pradesh, was conducted to analyse
the performance of the top five sectors in each of these States
during the first half (April - September) of the fiscal. The survey
was also aimed at making predictions for the remaining period and
identifying issues and concerns. It took the opinions of senior
officials of leading companies in each of these five sectors.
In Andhra Pradesh, the survey was carried out in the IT, manufacturing,
pharmaceuticals, textiles and agriculture sectors. The survey found
that the IT industry in the State had reported a 20-per cent growth
in revenues and a 30-per cent growth in overseas billing in the
fist half. It predicted that the second half could see a growth
rate of 40 per cent in revenue due to higher IT spending across
the globe.
The industry felt improvement in rural telecom infrastructure would
allow the expansion and sustained growth of the sector. The manufacturing
sector posted a robust performance during the period. "Strong
demand saw companies posting over 25 per cent growth in sales. The
trend in profit margins was also positive," the survey said.
Google expands business in India
According to the leading Internet search company Google Inc, it
will log on to India's growing talent pool and burgeoning Internet
market to introduce new services and push out locally developed
products. Kicking off its third India office, a sales and marketing
outfit in New Delhi, Google India executives said they expect all
company services now in the US headquarters will find a place in
India as well.
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