INSIDE THIS ISSUE
   
   
   
  01 MAIN
   
   
  02 TRADE & ECONOMY
   
   
  03 INVESTMENT UPDATE
   
   
  04 BILATERAL RELATIONS
   
   
  05 INFOTECH
   
   
  06 CULTURE
   
   
  07 TRAVEL
   
   
  08 CALENDAR
   

   
  HIGHLIGHTS
   
  POSCO signs MOU with India
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  Culture: Contemporary
Indian Art In
Demand

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  Travel to Bangalore:
The Garden City

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  06. CULTURE  
  Indian Art in Demand  
     

       
 
  By Sangeetha Madhavan

While it is the odd traveller to India who goes out of the way to view the unique prehistoric rock paintings at Bhimbetka, Madhya Pradesh, far more travellers now are visiting the major Indian metros in search of something more up to date. Shopping lists that once included a carpet, an antique or a miniature painting might now have a request for a painting by Ganesh Pyne or an Atul Dodiya. For many, apart from having something to remember the trip by, there is an added attraction in buying contemporary Indian art – prices for painted Indian art, undervalued by international standards, are skyrocketing across the globe. In early February a VS Gaitonde oil on canvas sold for US$215,000 at a public auction by auction house Osian in Mumbai to a Dubai-based collector. A month before that, Saffronart, a Mumbai-based company specialising in online auctions of modern Indian art, broke records by selling 140 works for US$2.8 million. Experts say that the Indian market is growing at 30-40percent annually and all concur that demand is being fuelled by the Indian diaspora as well as an Indian public and corporations flush with cash.

  Though long-time collectors include folks as diverse as Japanese tinned fish mogul Masanori Fukuoka and Hollywood director Roland Emmerich, Indian art is set to draw more fans as more eyes turn to the Indian economy’s rising ascendance. Fukuoka holds the record for the highest ever price paid for an Indian painting - US$317,500 for a Tyeb Mehta triptych at a Christie’s auction in New York - and owns the largest collection of contemporary Indian art in Asia. Unsurprisingly, he is regular visitor and on first name basis with gallerists and artists such as Jogen Chowdhury.

Demand is also eclipsing supply. Buyers are all chasing the few ‘masters’ of Indian art like M F Husain, F N Souza, S H Raza, Jehangir Sabavala, Ram Kumar, KG Subramanyam, Krishen Khanna, Akbar Padamsee and J Swaminathan. While Husain remains prolific and perhaps one of the best known Indian artists the world over with forays into film and corporatisation of his art, work from the older and more established set of artists is dwindling.
  The art palette is also changing. Many early artists drew from religious or folk themes for inspiration and the bulk of Indian masters do figurative work. Though artists can also be broadly classified by their origins with distinct schools from Baroda to Bengal, there have been middle of the road artists such as Gulam Muhammed Sheikh or his wife Nilima who use Indian elements, while recent entrants are doing more abstract or photo-realistic work accessible to overseas buyers.
Saffronart can probably lay claim to singlehandedly raising awareness of Indian art around the world with exhibitions of top artists in New York and London and a transparent system that appeals to many buyers. The renewed interest from Christie’s and Sotheby’s and the biennale planned for 2006/2007 will only raise the profile of Indian art further globally.

For those who want to start collecting, do note that auction prices always include a premium. Since most major artists ally themselves with a gallery, buying direct is almost impossible. With fakes being a problem especially
 

with deceased artists – a recent Osian auction was said to have featured a fake from Bhupen Khakhar – it becomes imperative that the person on the other side is a trustworthy, reputable authentification certificate.
If Mumbai is the place to be for auctions and established galleries such as Sakshi, Delhi is the other gallery centre, with Kolkata and Chennai lower in the pecking order. Unlike other countries, funding problems at museums mean that acquisitions and maintenance are lax. Although some of these hold a treasure trove of earlier Indian art.
Besides, as Renu Khilnani of Bodhi Art says, “While auctions are a good way to get a feel of the prominent names, they do not offer an in-depth understanding of underlying trends.” They can’t tell you who the upcoming artists are. Khilnani for instance, places her bets on Atul Dodiya, Baiju Parthan, Chitrovanu Mazumdar, Anju Dodiya, Natraj Sharma, Rameshwar Broota and Jitish Kallat.

Prices for top artists from India have surpassed those of top-range Southeast Asian artists. You’d better book your ticket now.