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TOURISM

         Arabian traditional cultural event. The photo displaying of ancient culture taken at the Souk Okaz festival in June
         2018 which was was held in Taif city (Image: Sainuddeen Alanthi / Shutterstock.com)

The Iconic Okaz Souk                                                natural beauty, ranging from forests to highlands, and unique
                                                                    heritage and cultural treasures. On his part Hossam Al Deen
One such event to look forward to is the iconic Okaz Souk,          bin Saleh Al Madani, Director of Souda Season, was keen
characterized by special literary, cultural and artistic events     to share that the Souda Season is a result of the Kingdom’s
apart from the popular classical poetry contest ‘Poet of Okaz’.     visionary leadership’s push to reinforce the tourism, culture,
Okaz Souk also includes the Arab Souk, where visitors will          and entertainment industries, in a bid to increase quality of
discover the offerings of several Arab countries for the first      life for citizens and create a vibrant society, a goal enabled by
time. Another popular event is the Crown Prince’s Festival          the Kingdom’s excellent touristic resources. He also spoke of
of Camels, a prefect demonstration of what is an intrinsic          its event calendar which was designed to put Souda on the
part of Arab culture. Visitors can be assured of an excellent       cutting edge by focusing on the many aspects of Souda’s natural,
variety of activities to choose from including hiking, roses        historical, and cultural assets, as well as the immense potential
& fruit festival, Art Street, a series of plays, aeronautical       for entertainment and sport activities, considering its excellent
and adventure sports activities, such as parachute jumping,         climate. Visitors would be exposed to all these wondrous aspects
will be taking place, in and entertainment events, which in         through the line-up of events all based on the area’s central
their turn earmark the Taif region as an ideal ‘Arab Summer         features of nature, scenery, heritage, culture, entertainment,
Resort’ destination now reveling in its spanking new look.          adventure, sports and climate.

According to Noura Al Akil, Director of Taif Season, by             Importantly also, this would all be supported by a comprehensive
highlighting the historical heritage, cultural and artistic         range of services including accommodation in the local parks of
diversity, while providing quality events and various activities    Souda, premium, international restaurants, and guided tours
that meet the aspirations of Saudi and resident families and        of Souda and Abha, the aim of this exercise is also to showcase
the guests of the Kingdom, Taif will find its natural place         the tourism infrastructure that is established and growing, and
as an ‘Arab Summer Resort’. She shared that: “In order to           ensure that the services necessary to relaunch the tourism sector
provide an exceptional experience for visiting families from the    in Souda is well in place.
Kingdom, residents and tourists from outside the Kingdom,
this year, collaborative efforts have been made by public and       Both Taif and Souda Seasons have just launched their social
private sectors as well as the general community, in addition to    media accounts, along with their online platforms on the
participation from a number of Arab countries… The Season           Saudi Seasons website, where important details regarding
serves to reintroduce Taif as the first tourist destination in the  both seasons can be perused. As endorsed by SCTH officials
Kingdom since its establishment.”                                   the events being lined up for the Taif and Al-Soudah seasons
                                                                    are part of coordinated efforts between the public and private
Natural Beauty of Al-Soudah                                         sectors. (SPA).

The Al-Soudah region is best characterized by its splendid

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